FRAMES: AltaVista spider will not follow links that are in frames. If you wish to use frames, a good idea is to put in fake links in the "NOFRAMES" section.

LINK TO HOME PAGE: Since many visitors will find pages that branch off from your home page, ALWAYS, on every single page, include a link back to your home page and/or your previous page.

FIRST FEW LINES: Most search engines will display the first few lines of text from the page it finds to the user. Try to as clearly as possible describe the contents of that page or your site in those first few lines.