TITLE: Include and repeat keywords that people might search for to find you in the title of all your pages.

PROMINENCY: Most engines rank you higher if the keyword or phrase is near the beginning of the title and as close to the beginning of the page as possible.

LENGTH OF PAGE: Keep your pages short while including and repeating keywords frequently, particularly in the first 3-5 lines of the pages.

"DOORWAY" PAGES: Consider creating a secondary page for each product or service you offer designed for the search engines. Describe the product/service clearly but make sure you make generous use of keywords in your sentences. Put a link to your primary page such as "For more information on X click here". You don't have to have links to these secondary pages from your home page. They simply act as a "doorway" to the appropriate page on your Web site so are not seen by other visitors.

REPEATING KEYWORDS: Experiment with repeating keywords up to six times and more on some engines. If this makes your page look bad, consider putting the keywords at the top of the page preferably in the same color as the background. That way nobody can see them but they should still get indexed.

META TAGS: You should fill out META tags for keywords, author's name, and page classification. However, generally it will not make a significant difference in how you are positioned.

OBSERVE: Try to determine why that page ranked better than yours for that particular engine and keyword search by viewing their HTML codes. Try to duplicate and improve upon their techniques.

EXPERIMENT: Try different page designs and submit them. Consider making different secondary pages tailored for each engine when necessary. Avoid submitting too many similar pages to the same engine (particularly on the same day) or you risk your site being banned or the submission rejected.